In today's inaugural crack, Bettina Liano has announced she's designing a range of children's wear. I am a little alarmed. I suppose the "ruffled tops, tulle skirts and jersey pieces with mini versions of Bettina's celebrated denim garments" won't be too much of a stretch. But isn't there something a little wrong about producing this clothing for kids? After all, this is the same designer who said in 2003,
"It is important for women to feel amazing in my clothes and feel sexy but comfortable in my jeans."And as The Age noted last year,
"Her designer jeans (generally falling into the "spray-on" category of fit) are incredibly saucy."I also wonder if this is her attempt at buttressing brand loyalty among mums who may have "sagged out" of her target market, so to speak. If so, you have to applaud her for thinking laterally. But by far my favourite thing about this article was that:
"The clothing will come in size 3 to 10 ..."Just like her adult designs, then!