An article of mine was published today in the Sydney Morning Herald. It discusses the irritating phenomenon of Sienna Miller - someone who's famous as a clotheshorse and celebrity handbag rather than for her own accomplishments.
I don't particularly like Sienna's "signature boho style" or whatever else the papers want to call it. But it's fascinating the way she has become a style icon, even for her fashion mistakes. My SMH article briefly outlines the media's role in this - their desire to identify fresh talent and monitor its development, even as that attention crushes the talent's potential.
But I am also interested in the industrial apparatus that enables high-street fashion stores to diffuse celebrity and runway style for chicks on the street. Topshop is the best at this, but Supre and Sportsgirl are very canny Australian examples. As Elanor has said, Sportsgirl at the moment is a "shrine" to Sienna - and I would like to do more research into the process by which this happens.
I think the most interesting thing about Sienna Miller is the very blandness I object to in her media deification. While she's not very interesting as a celebrity, she's not that different from thousands of other women, and her style is wearable and comfortable. You don't have to be astoundingly beautiful or style-savvy to look like Miller - it's just clever accessorising. Basically, she is a blank canvas onto which you can project your own sense of style. Because of the bitsy nature of 'boho chic', it can sustain a wide range of variation.
But as Claudia Croft suggests in The Times (UK), this look is tired already. And if Sienna wants to maintain her status as a fashion icon, she'll have to reinvent herself. Croft points to the fact that Miller is starring in a new movie as Andy Warhol's muse Edie Sedgwick, who was also an It Girl. Maybe we'll all be dressing as beatniks next year.